Anticipating wants and needs

Insights into customer needs can be found in the data depicting their past decisions, behaviors and preferences. Over time, a banking application learning the customer characteristics becomes the customer’s virtual advisor – it can analyze their financial capabilities, select solutions, or anticipate future needs.

Business advantages

  • Increased sales of financial products
  • More personalized offers

Our approach

First, our data scientists analyze your clients’ demographic and financial situation, their past transactions and recommendations made to them, or their product history. Based on these, the scientists create the most accurate model that predicts which investment products will be the most appealing to your clients, so you can win them over by extending truly personalized offers to them.

We can provide you with either a lightweight solution dedicated to solve your particular pain point, or a full one, encompassing other useful features.

See our products that leverage deep learning for product recommendations:

Comarch Wealth Management

Comarch Wealth Management is an integrated, multi-module platform dedicated to retail, affluent and private banking client segments. The platform supports wealth management service providers and their clients in delivering sound investment advice.

Latest news

Virtual Reality

Comarch Brings Another Level Of Digitalization In Wealth Management

As the world is slowly being captured by digitalization, from physically buying stuff to now just buying everything online, opting for financial services online, is not far behind. Introducing Comarch, a provider of IT and software systems, that is based.
Virtual Reality

Virtual Reality Wealth Management

Many consumers find financial data dry and unappealing. Allowing them to visualize it could break new ground for wealth management by making it easier to grasp and much more engaging. Virtual reality (VR) plays the first fiddle here.

Contact

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